How To Convert Customers With Cold Emails | Startup School
Y Combinator · 33 min · 2024
Recommended by 3 on Hacker News
It gives practical, early-stage outreach tactics for landing first sales without a big budget or an existing audience.
Salesmanship part 1 - Don't present without knowing the priorities of the customer
Louis Rossmann · 4 min · 2014
Recommended by 1 Hacker News commenter
This video teaches that a pitch should begin by learning what the customer cares about most, rather than jumping straight into a list of features. It offers grounded, hands-on experience from an independent repair shop operator instead of generic guru advice, so viewers get practical lessons they can apply right away.
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