160 WP-Tonic: Jonathan Stark: The Case for Value Based Pricing

WP-Tonic · 1h 4m · 2017

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This interview lays out why charging for hours worked caps what a service business can earn and how pricing based on the value delivered to clients changes that. Consultants and freelancers find it useful as a practical starting point for moving away from hourly billing and having better pricing conversations.

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