The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Lenny's Podcast · 1h 39m · 2022

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Recommended by 1 Hacker News commenter

The episode walks through a method of researching what customers will pay before building anything, so the product is shaped around its price instead of priced as an afterthought. A viewer gets a practical, expert-led framework they can apply when launching or repricing an offer.

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