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Clay Christensen: The Jobs to be Done Theory

HubSpot Marketing · 7 min · 2019

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Clay Christensen explains the Jobs to be Done idea, which holds that customers buy products to get a specific job done in their lives rather than because of their demographics. Viewers come away with a short, memorable way to understand customer motivation and to make sharper decisions about products, messaging and service.

Marketing and local SEOSalesCustomer serviceStarting up

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