Biz Insider Pro · Tube

Understanding the Job

Edward Capaldi · 5 min · 2016

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Recommended by 1 Hacker News commenter

This video breaks down the Jobs To Be Done framework, which explains why customers buy a product by looking at the problem they are trying to solve. The fast food milkshake example makes the idea concrete, showing viewers how to shape offers and products around real customer needs.

Marketing and local SEOCustomer serviceStarting upRestaurants and retail

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