Hamburger Menus Hurt UX Metrics (Kara Pernice)

NNgroup · 6 min · 2017

Recommended by 1 Hacker News commenter

This video explains how hiding navigation behind a hamburger icon can lower usability measures, which matters for online shops where shoppers need to find product categories fast. It gives viewers a clear example of how small design choices on mobile can quietly cost sales, along with what to do about it.

Restaurants and retail Sales Customer service Marketing and local SEO

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