Biz Insider Pro · Tube

If You Don't Want To Build A Personal Brand, Build This Instead

Sunny Lenarduzzi · 15 min · 2026

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This video offers an alternative route for founders who are uncomfortable being the public face of their company, showing how to build a real online business around a brand or offer instead of themselves. Viewers gain a fresh way of thinking about what a business can be built on, though they should expect some promotional content along the way.

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