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Amy Hoy - Sales Safari Demo - La Conf Paris 2013

Stacking The Bricks · 51 min · 2022

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This talk demonstrates Sales Safari, a method of mining customer reviews and online forum discussions to uncover real problems and the exact language people use to describe them. The same research can validate a new product idea, shape a feature roadmap, and sharpen messaging without a big budget, so a viewer learns how to do this kind of research on a small budget.

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